- #1
rootX
- 478
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I never seen any marketing campaign going as bad as this http://arcticready.com/social/gallery?sort_by=value&sort_order=DESC&page=1
Biggest Marketing Campaigns (Ads) Failures
- Thread starter rootX
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SUMMARY
This discussion highlights notable failures in marketing campaigns, specifically mentioning the Chevrolet Nova's marketing in Mexico, which was poorly received due to cultural insensitivity. The conversation also references the Shell "Let's Go" campaign, described as an elaborate hoax by Greenpeace, impacting the credibility of environmental organizations. Additionally, the McDonald's "McDialysis" Twitter promotion is cited as another significant failure, demonstrating the risks associated with poorly planned marketing strategies.
PREREQUISITES- Understanding of cultural sensitivity in marketing
- Familiarity with social media marketing strategies
- Knowledge of crisis management in branding
- Awareness of environmental advocacy and its impact on corporate reputation
- Research the impact of cultural misalignment in marketing campaigns
- Explore case studies on social media marketing failures
- Learn about effective crisis management techniques for brands
- Investigate the relationship between environmental advocacy and corporate branding
Marketing professionals, brand managers, social media strategists, and anyone interested in understanding the consequences of failed marketing campaigns.
- #2
berkeman
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Well, there was a time a while back when Chevy tried to market the Nova in Mexico...
- #3
russ_watters
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It is difficult to quantify the magnitude of stupidity that motivated that campaigm.
- #4
Jimmy Snyder
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Snopesberkeman said:
- #5
rootX
- 478
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I knew something is wrong .. and this turns out to another cheap trick from GreenPeace
http://www.upi.com/blog/2012/07/17/...illiant-elaborate-hoax-UPDATED/5651342541859/
http://www.upi.com/blog/2012/07/17/...illiant-elaborate-hoax-UPDATED/5651342541859/
- #6
Curious3141
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- #7
collinsmark
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Some of those captions/entries were kinda' funny though.
- #8
rootX
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Yes, I enjoyed for a bit but I don't like being deceived Because of some environment organizations, credibility of all env. organizations goes down.collinsmark said:Some of those captions/entries were kinda' funny though.
However, I found McDonald campaign fail
http://abcnews.go.com/blogs/headlines/2012/01/mcdialysis-im-loving-it-mcdonalds-twitter-promo-fail/