Marketing Definition and 4 Discussions

Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good.It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Regardless of who is being marketed to, several factors apply, including the perspective the marketers will use. Known as market orientations, they determine how marketers will approach the planning stage of marketing.The marketing mix, which outlines the specifics of the product and how it will be sold, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market. Once these factors are determined, marketers must then decide what methods will be used to promote the product, including use of coupons and other price inducements.The term marketing, what is commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships and is the business process of identifying, anticipating and satisfying customers' needs and wants.

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  1. scottdave

    Marketing and science don't always mix

    Do you think Coke was thinking science when naming this "Energy drink" ?? Do they know how much energy zero calories represents?
  2. M

    Opportunities For Freshers

    Where are Internship opportunities for freshers for MBA, digital marketing training and web development.
  3. A

    What electives would be most beneficial?

    I recently changed my major to physics from business. I would be going into my senior year as a business student had I stayed, so I have all my core requirements done. While I'm catching up on some maths, I'll need to fill my schedule with electives to remain a full-time student. What courses...
  4. A

    Programs Changing my major from marketing to physics

    I'm currently in my junior year of college at the University of Alabama at Birmingham (yes, the one without the football program) majoring in marketing. I decided on marketing because it was easy, and I just wanted to get through school. Having been in business courses for around 3 years now, I...