- #1
rootX
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I never seen any marketing campaign going as bad as this http://arcticready.com/social/gallery?sort_by=value&sort_order=DESC&page=1
:rofl:
:rofl:
Biggest Marketing Campaigns (Ads) Failures
- Thread starter rootX
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In summary, the conversation discusses various marketing campaigns that have gone wrong, including a failed attempt by Chevy to market the Nova in Mexico and an elaborate hoax by GreenPeace surrounding Shell's "Let's Go" campaign. The conversation also touches on the negative impact of these failed campaigns on the credibility of environmental organizations. The topic is then shifted to another failed campaign by McDonald's on Twitter.
- #2
berkeman
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Well, there was a time a while back when Chevy tried to market the Nova in Mexico...
- #3
russ_watters
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It is difficult to quantify the magnitude of stupidity that motivated that campaigm.
- #4
Jimmy Snyder
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Snopesberkeman said:
- #5
rootX
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I knew something is wrong .. and this turns out to another cheap trick from GreenPeace
http://www.upi.com/blog/2012/07/17/...illiant-elaborate-hoax-UPDATED/5651342541859/
http://www.upi.com/blog/2012/07/17/...illiant-elaborate-hoax-UPDATED/5651342541859/
- #6
Curious3141
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- #7
collinsmark
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Some of those captions/entries were kinda' funny though. 
- #8
rootX
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Yes, I enjoyed for a bit but I don't like being deceived :grumpy: Because of some environment organizations, credibility of all env. organizations goes down.collinsmark said:Some of those captions/entries were kinda' funny though.
However, I found McDonald campaign fail
http://abcnews.go.com/blogs/headlines/2012/01/mcdialysis-im-loving-it-mcdonalds-twitter-promo-fail/
:rofl:
1. What is the main reason for a marketing campaign to fail?
The main reason for a marketing campaign to fail is usually due to a lack of market research and understanding of the target audience. Without a clear understanding of the needs and wants of the target market, the campaign may not effectively reach or resonate with the intended audience.
2. How can a company prevent a marketing campaign from failing?
To prevent a marketing campaign from failing, a company should conduct thorough market research, define clear campaign goals and objectives, and create a solid marketing strategy that is tailored to the target audience. Regular monitoring and analysis of the campaign's progress can also help identify any issues early on and make necessary adjustments.
3. Can a successful company still have a failed marketing campaign?
Yes, even successful companies can have failed marketing campaigns. This can happen if the company fails to adapt to changing market trends and consumer preferences or if the campaign is not aligned with the company's brand and values. It is important for companies to constantly evaluate and improve their marketing strategies to stay relevant in the dynamic market.
4. What are some examples of big marketing campaign failures?
Some notable examples of big marketing campaign failures include Pepsi's "Kendall Jenner" ad, which received backlash for trivializing social justice movements, and McDonald's "Arch Deluxe" burger campaign, which failed to appeal to its target audience and resulted in significant financial losses.
5. How can a failed marketing campaign impact a company's reputation?
A failed marketing campaign can have a significant impact on a company's reputation, especially if it receives negative media attention or backlash from consumers. This can damage the company's brand image and credibility, leading to a loss of trust and loyalty from customers. It can also result in financial losses and damage to the company's bottom line.
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