"My question is: wouldn't it be equally true to express e as the limit of the expression above as n goes to NEGATIVE infinity?"
Yes it is. The verification is an exercise in algebra and exponent chasing.
If [itex]m[/itex] is a negative integer then [itex]m = -n[/itex] for a positive integer [itex]n[/itex]. For [itex]n > 1[/itex] this gives
[tex]\begin{align*} \left(1 + \frac 1 m\right)^m & = \left(1 - \frac 1 n \right)^{-n} = \left(\frac{n - 1}n\right)^{-n} \\<br />
& = \left(\frac n {n-1}\right)^n = \left(\frac n {n-1}\right) \cdot \left(\frac n {n-1}\right)^{n-1} \\<br />
& = \left(\frac n {n-1} \right) \cdot \left(\frac{n-1}{n-1} + \frac 1 {n-1}\right)^{n-1} \\<br />
& = \left(\frac n {n-1} \right) \cdot \left( 1 + \frac 1 {n-1}\right)^{n-1} = A_n \cdot B_n \text{ (say)}<br />
\end{align*}[/tex]
Note that [itex]\lim_{m \to -\infty} \left(1 + \frac 1 m\right)^m[/itex] equals [itex]\lim_{n \to \infty} \left(1 - \frac 1 n \right)^{-n}[/itex]
Since
[tex]
\begin{align*}<br />
\lim_{n \to \infty} \left( \frac n {n-1}\right) & = 1 \\<br />
\text{and}\\<br />
\lim_{n \to \infty} \left(1 + \frac 1 {n-1}\right)^{n-1} & = \lim_{n \to \infty} \left(1 + \frac 1 n%<br />
\right)^n = e<br />
\end{align*}[/tex]
putting everything together gives
[tex]
\lim_{m \to -\infty} \left(1 + \frac 1 m\right)^m = \lim_{n \to \infty} \left(1 - \frac 1 n\right)^{-n} = e [/tex]