There is a noticeable decline in interest in Physics Today magazine among some readers, with concerns about its evolving content and target audience. Recent issues feature articles on topics like Nobel Laureates and quantum mechanics, but some readers find the articles increasingly detailed and less accessible. The magazine appears to have shifted focus towards interdisciplinary applications of physics, which may cater more to researchers than the general public. This shift has led to a perception that the magazine is less engaging for those with moderate knowledge of physics. Additionally, there are observations about the magazine's physical presentation, such as smaller font sizes, which may contribute to the declining interest. Overall, the discussion highlights a sentiment that Physics Today may no longer resonate as strongly with its broader audience as it once did.