I am always puzzled by such division between "pure physics" and "applied physics". I know that the educational systems in many parts of the world (Europe and the UK come to mind) make such a distinction. Even here in the US, you do get it here and there. Stanford, for example, has a Dept. of Physics, and a Dept. of Applied Physics (yet you see many students and faculty members being a part of BOTH).
The apparent distinction here between the two is that the "pure physics" studies basic, fundamental aspect of physics that would include field theory, elementary particle physics, string theory (ugh), etc.. and would, presumably, include both theoretical and experimental. Applied physics, on the other hand, would cover subject areas such as atomic/molecular physics, condensed matter physics, quantum optics, etc... i.e. those that have "practical" applications. These areas would also include both theoretical and experimental work.
Now, it is bad enough that we have various subject areas of physics. Now, we also have a broader dichotomy of all these areas to group them broadly into separate categories. Of course, the misleading impression left behind here is that the "applied physics" areas do not make any contribution to the fundamental aspect of physics, only "pure physics" areas do. One only needs to look at the various theoretical advances in condensed matter physics and how they have been "hijacked" into the "pure" areas to disprove that fallacy.
Zz.