When ordering unreleased items from Amazon, the company typically considers shipping times to ensure delivery aligns closely with the release date. Many users have reported receiving pre-ordered books and DVDs on or just before the release date, suggesting that Amazon manages logistics effectively to meet customer expectations. This capability may stem from favorable agreements with publishers and shipping services, allowing them to ship items in advance of the official release. The discussion also touches on the cultural significance of receiving items on release day, highlighting motivations such as staying current in conversations and avoiding spoilers. Additionally, some participants noted the benefits of pre-ordering for discounts, even if it meant waiting longer for delivery. The conversation reflects a broader understanding of Amazon's strategic positioning against traditional bookstores, emphasizing the competitive advantage of timely deliveries.