Lets name the carbons to make it easier. The carbon attached to chlorine is A, the next one B... and so on.
Now the positive charge on A is generated by highly EN chlorine. It is not a complete positive charge mind you, because the electron pairs A shares with B compensate for this charge. Now the partial shifting of the electron pair A-B (electron pairs shared by A and B) towards generates a partial negative charge on B. This charge will be smaller than that on A because it is not generated due to a highly EN atom, but by another partial positive charge (which itself is weak). From B to C, the charge decreases further and we generally neglect inductive effect after 3-4 carbons.