It gets worse the longer I look at it

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Discussion Overview

The discussion revolves around the critique of poorly designed signs and advertisements, focusing on the humorous and problematic aspects of their wording and presentation. Participants share examples of bad copy and design, exploring the implications of such mistakes in advertising and public communication.

Discussion Character

  • Exploratory, Debate/contested, Conceptual clarification

Main Points Raised

  • Some participants express concern over the phrase "SPECIALIZE IN LEGAL BASEMENT WITH PERMIT," questioning whether it is a statement or a command.
  • Others highlight the irony of bad advertising potentially leading to free publicity, suggesting that poor execution can inadvertently attract attention.
  • A participant shares a personal anecdote about a poorly worded sign at a coffee shop, drawing parallels to the discussed signs.
  • Another participant recalls a standard sign from Brunei, noting the awkwardness of its English translation.
  • Some participants describe their experiences with other poorly designed signs, emphasizing the humor and absurdity in their existence.
  • A fictional dialogue is presented, humorously suggesting that the renovation service might imply illegal activities, playing on the ambiguity of the wording.
  • One participant references a comedian's rant about misspelled signs, indicating a broader cultural commentary on the quality of public signage.

Areas of Agreement / Disagreement

Participants generally agree on the humorous nature of the discussed signs and the absurdity of their wording. However, there is no consensus on whether such poor design serves a functional purpose in advertising or merely detracts from it.

Contextual Notes

Some comments reflect personal experiences and cultural observations, which may not be universally applicable. The discussion includes subjective interpretations of humor and effectiveness in advertising.

Who May Find This Useful

Individuals interested in design, advertising, communication, and cultural commentary may find this discussion engaging.

DaveC426913
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I was drawn in by the bad copy:

WE DO ALL KIND OF RENOVATIONS

1740023961021.png






The other copy only bothered me a little bit:

SPECIALIZE IN LEGAL BASEMENT WITH PERMIT

It is a statement, or is it a command??

You! Citizen!
1740024207547.png

Specialize in legal basement with permit NOW!






But now I can't sleep with that logo atrocity in my brain...

I thought maybe it was a bad repair patch that messed up the logo, but there it is on the side panel:

1740024395115.png


What is that design crime??
 
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A true genius of the 'so bad it's already good' race.

By the way, without them doing bad so perfectly you would have never noticed them - but this way they even got some free advertising...
 
DaveC426913 said:
SPECIALIZE IN LEGAL BASEMENT WITH PERMIT

It is a statement, or is it a command??
The coffee place at my office had a sign saying "We do not accept American Express. Apologise for the inconvenience." It was obviously an MS Word job printed on an office printer and in a store-bought frame, so next to zero sunk costs, but it was there for years.

When I was a kid we lived in Brunei for a while, at the time a fairly nominally muslim country, although I gather it's got stricter. All restaurants had a standard sign (exactly the same everywhere, so I guess government issue) in Malay and English. No idea what the Malay said, but the English version said "Muslims are restricted to drinking alcohol in this restaurant".
 
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DaveC426913 said:
I was drawn in by the bad copy:

WE DO ALL KIND OF RENOVATIONS

View attachment 357546





The other copy only bothered me a little bit:

SPECIALIZE IN LEGAL BASEMENT WITH PERMIT

It is a statement, or is it a command??

You! Citizen!
View attachment 357547
Specialize in legal basement with permit NOW!






But now I can't sleep with that logo atrocity in my brain...

I thought maybe it was a bad repair patch that messed up the logo, but there it is on the side panel:

View attachment 357548

What is that design crime??
I think it sounds a bit folksy. "We do all kind of crazy round these parts."
"I dated this lady and man she were all kind of crazy."

From Texas or something.
 
Rive said:
A true genius of the 'so bad it's already good' race.

By the way, without them doing bad so perfectly you would have never noticed them - but this way they even got some free advertising...
Perhaps. But mere eyeballs don't pay the bills. To serve its purpose, advertising has to get me to want to employ their services.
 
Worst/best I've ever seen:

A four foot tall sign, with one-inch, raised, aluminum letters, displaying a bullet list of products and services offered, including stationary. This was in a print shop window.

I have no doubt it is still there.
 
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- AGR, how can I help?
- Hello, I'm looking for somebody to do, uh, a kind of, umm, renovation... of a place... if you know what I mean
- I believe I do. What sort of 'kind of renovation' are you after?
- Oh, a rather specific one.
- That's alright, we do all kind of renovations. We just need a general outline to prepare a quote.
- It's in a... legal context, shall we say. A basement is involved. Some *cough* permits might be necessary to access the property.
- Excellent, we do specialise in that.
- Oh, you do?
- Specialise in legal basement with permit, yes.
- We should discuss the details in private.
- We'll send a van.

They're burglars for hire, is what I'm saying.
 
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I thought this was going to end with a body and some quick-dry cement.
 
DaveC426913 said:
Worst/best I've ever seen:

A four foot tall sign, with one-inch, raised, aluminum letters, displaying a bullet list of products and services offered, including stationary. This was in a print shop window.

I have no doubt it is still there.
David Mitchell does a rant about mis-spelled signs (the number of ms in accommodation is his favourite). He reckons that signwriters offer a cheap "no spell-checking" service, knowing that a non-negligible fraction of customers will return in a few weeks either with a spell-corrected sign or even willing to pay for a stupidly expensive spell-checked service.
 
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