It gets worse the longer I look at it

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The discussion centers around the impact of poorly written and designed signage on businesses, particularly focusing on a renovation company with the slogan "WE DO ALL KIND OF RENOVATIONS" and the phrase "SPECIALIZE IN LEGAL BASEMENT WITH PERMIT." Participants express amusement and frustration over the awkward phrasing and design, questioning whether the copy is a command or a statement. The conversation highlights how such mistakes can inadvertently draw attention to a business, providing free advertising despite potentially harming its credibility. Anecdotes about other poorly executed signs reinforce the idea that bad copy can be memorable, but ultimately, effective advertising should inspire potential customers to seek services. The thread also touches on the broader implications of signage quality on customer perception and business success.
DaveC426913
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I was drawn in by the bad copy:

WE DO ALL KIND OF RENOVATIONS

1740023961021.png






The other copy only bothered me a little bit:

SPECIALIZE IN LEGAL BASEMENT WITH PERMIT

It is a statement, or is it a command??

You! Citizen!
1740024207547.png

Specialize in legal basement with permit NOW!






But now I can't sleep with that logo atrocity in my brain...

I thought maybe it was a bad repair patch that messed up the logo, but there it is on the side panel:

1740024395115.png


What is that design crime??
 
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A true genius of the 'so bad it's already good' race.

By the way, without them doing bad so perfectly you would have never noticed them - but this way they even got some free advertising...
 
DaveC426913 said:
SPECIALIZE IN LEGAL BASEMENT WITH PERMIT

It is a statement, or is it a command??
The coffee place at my office had a sign saying "We do not accept American Express. Apologise for the inconvenience." It was obviously an MS Word job printed on an office printer and in a store-bought frame, so next to zero sunk costs, but it was there for years.

When I was a kid we lived in Brunei for a while, at the time a fairly nominally muslim country, although I gather it's got stricter. All restaurants had a standard sign (exactly the same everywhere, so I guess government issue) in Malay and English. No idea what the Malay said, but the English version said "Muslims are restricted to drinking alcohol in this restaurant".
 
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DaveC426913 said:
I was drawn in by the bad copy:

WE DO ALL KIND OF RENOVATIONS

View attachment 357546





The other copy only bothered me a little bit:

SPECIALIZE IN LEGAL BASEMENT WITH PERMIT

It is a statement, or is it a command??

You! Citizen!
View attachment 357547
Specialize in legal basement with permit NOW!






But now I can't sleep with that logo atrocity in my brain...

I thought maybe it was a bad repair patch that messed up the logo, but there it is on the side panel:

View attachment 357548

What is that design crime??
I think it sounds a bit folksy. "We do all kind of crazy round these parts."
"I dated this lady and man she were all kind of crazy."

From Texas or something.
 
Rive said:
A true genius of the 'so bad it's already good' race.

By the way, without them doing bad so perfectly you would have never noticed them - but this way they even got some free advertising...
Perhaps. But mere eyeballs don't pay the bills. To serve its purpose, advertising has to get me to want to employ their services.
 
Worst/best I've ever seen:

A four foot tall sign, with one-inch, raised, aluminum letters, displaying a bullet list of products and services offered, including stationary. This was in a print shop window.

I have no doubt it is still there.
 
- AGR, how can I help?
- Hello, I'm looking for somebody to do, uh, a kind of, umm, renovation... of a place... if you know what I mean
- I believe I do. What sort of 'kind of renovation' are you after?
- Oh, a rather specific one.
- That's alright, we do all kind of renovations. We just need a general outline to prepare a quote.
- It's in a... legal context, shall we say. A basement is involved. Some *cough* permits might be necessary to access the property.
- Excellent, we do specialise in that.
- Oh, you do?
- Specialise in legal basement with permit, yes.
- We should discuss the details in private.
- We'll send a van.

They're burglars for hire, is what I'm saying.
 
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I thought this was going to end with a body and some quick-dry cement.
 
DaveC426913 said:
Worst/best I've ever seen:

A four foot tall sign, with one-inch, raised, aluminum letters, displaying a bullet list of products and services offered, including stationary. This was in a print shop window.

I have no doubt it is still there.
David Mitchell does a rant about mis-spelled signs (the number of ms in accommodation is his favourite). He reckons that signwriters offer a cheap "no spell-checking" service, knowing that a non-negligible fraction of customers will return in a few weeks either with a spell-corrected sign or even willing to pay for a stupidly expensive spell-checked service.
 
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