Baby Boomers (1946 to 1964)
Defined by civil rights, Vietnam War, sexual revolution.
Grew up with stay-at-home moms, narrow gender roles, stable families.
Personality style is narcissistic, judgmental, intellectually questioning.
Generation X (1965 to 1979)
Defined by AIDS, recession, Cold War, soaring divorce rates
Grew up with divorce, latchkey kids, loose adult supervision.
Personality style is sceptical, searching, confrontational, individualistic,
Generation Y (1980 to 1994)
Defined by digital age, terrorism, globalisation.
Grew up with involved parents, cultural freedom but physical restrictions.
Personality style is disciplined, educated, competitive, upbeat, entitled.
Source: 2006 Cone Millennial Cause Study