- #1
- 2,009
- 974
Do you think Coke was thinking science when naming this "Energy drink" ??
Do they know how much energy zero calories represents?
Do they know how much energy zero calories represents?
Marketing and science don't always mix
Click For Summary
SUMMARY
The forum discussion critiques the marketing strategies of Coca-Cola, particularly regarding the branding of their "Energy drink" as zero calories. Participants highlight the misleading nature of such marketing, suggesting that terms like "GMO-free" and "green energy" are omitted for commercial gain. The conversation emphasizes the disconnect between scientific accuracy and marketing embellishments, arguing that effective products do not require excessive marketing hype. Ultimately, the discussion concludes that modesty in scientific representation often clashes with the aggressive tactics of marketing.
PREREQUISITES- Understanding of marketing principles and consumer psychology
- Familiarity with nutritional science, particularly calorie content
- Knowledge of branding strategies in the beverage industry
- Awareness of the implications of labeling such as "GMO-free" and "gluten-free"
- Research effective marketing strategies in the beverage industry
- Explore the impact of nutritional labeling on consumer behavior
- Investigate the science behind caffeine and its effects on energy levels
- Learn about ethical marketing practices and transparency in product labeling
Marketing professionals, beverage industry analysts, nutritionists, and consumers interested in understanding the intersection of science and marketing in product branding.
- #2
Rive
Science Advisor
- 3,331
- 2,895
It's just that they considered a division there too difficult so they omitted it 
- #3
- 29,463
- 21,209
The miracle of Coca-Cola!
- #4
256bits
Gold Member
- 4,193
- 2,200
Who would want to buy a drink named PLACEBO.
- #5
berkeman
Admin
- 69,331
- 24,638
It's the false energy you feel from all of that caffeine... 
https://us.coca-cola.com/products/coca-cola-energy/original-zero-sugar
https://us.coca-cola.com/products/coca-cola-energy/original-zero-sugar
- #6
Haborix
- 382
- 446
If I drink this, will I become a perpetual motion machine? 
- #7
berkeman
Admin
- 69,331
- 24,638
Sorry, we are not allowed to discuss Free Energy Drinks on PF.Haborix said:If I drink this, will I become a perpetual motion machine?
Unless the discussion is about free drinks or something...
- #8
BWV
- 1,635
- 1,992
It’s bad marketing, as they just as easily could have branded the energy it provides as 100% green and renewable
- #9
Rive
Science Advisor
- 3,331
- 2,895
The GMO-free is also missing.
Suspicious. I've seen that even on water bottles.
Suspicious. I've seen that even on water bottles.
- #10
Jarvis323
- 1,247
- 988
Shouldn't it technically be about ##1.27\times 10^{16}## calories?
- #11
256bits
Gold Member
- 4,193
- 2,200
YeahBWV said:
Green Energy Drink
- #12
gmax137
Science Advisor
Education Advisor
- 3,152
- 3,717
Don't forget, "no gluten."Rive said:
- #13
Jarvis323
- 1,247
- 988
They could call it the worlds finest ginger beer too if they wanted.
- #14
WWGD
Science Advisor
Homework Helper
- 7,777
- 13,012
I only drink fat-free water!
- #15
nuuskur
Science Advisor
- 926
- 1,220
I only drink transparent water 
(NOT dest-water, don't even try :D )
Pop science and marketing might mix very well. I've thought about this a bit and came to the conclusion that scientists are often too modest (and this is preferable) for marketing, whereas in marketing things need to be embellished, which again isn't necessarily a bad thing, but the two don't mix that well imho.
So, if you put zero cals on your soda can, that will, by default, contribute to more sales of the (god-awful digusting stomach-turning) product.
As far as embellishments go, the less there are, the better, in my experience. For example, there's a native producer for all sorts of hygiene related things: shampoos, conditioners, soaps, lotions etc etc. These are more expensive than the widely known counterparts, but the package design is laid back and not littered with all sorts of embellishments. And people still buy them. So, if you have a good product, you don't need to make it shiny.
(NOT dest-water, don't even try :D )Pop science and marketing might mix very well. I've thought about this a bit and came to the conclusion that scientists are often too modest (and this is preferable) for marketing, whereas in marketing things need to be embellished, which again isn't necessarily a bad thing, but the two don't mix that well imho.
So, if you put zero cals on your soda can, that will, by default, contribute to more sales of the (god-awful digusting stomach-turning) product.
As far as embellishments go, the less there are, the better, in my experience. For example, there's a native producer for all sorts of hygiene related things: shampoos, conditioners, soaps, lotions etc etc. These are more expensive than the widely known counterparts, but the package design is laid back and not littered with all sorts of embellishments. And people still buy them. So, if you have a good product, you don't need to make it shiny.
- #16
Keith_McClary
- 752
- 1,506
You can pay fancy prices for pristine water that has been frozen in ice fields for thousands of years. You can also pay fancy prices for sea salt, which does not come from pristine ancient deposits where cheap "table salt" comes from. Modern sea salt production is almost entirely found in Mediterranean and other warm, dry climates.