When a child does something favourable in the eyes of his parents, even something insignificant, and gets heaped with praise it gives me the creeps. I know that it's a useful educational tool but when every small action is rewarded it seems sort of like brainwashing. The kid is doing things to get positive attention, not because he made an informed decision. Isn't this the opposite of what we're supposed to teach our kids? When I look back at myself around the ages 5-10 I can remember plenty of silly things that I did, just because I liked the warm glow of my parent's praise. Shouldn't there better ways of teaching kids right and wrong? Such as explanation? Or are small children immune to logic and hence can be taught only be repetition and reinforcement?