Hello again,
You mention an ammeter and a voltmeter, but what kind of load is being used? The load is the device that dissipates the photocell output. For instance, if you are using a fixed resistance, this can only be optimal at one light intensity: efficiency will be degraded at other intensities.
On the other hand, perhaps are you using a variable resistance and attempting to set this for maximum power at each intensity. As has already been mentioned, it might help to plot curves - The V/I characteristics would be useful in themselves, and if you wanted to be sure of getting Pmax at each level, you might also plot power against load resistance, that is V*I versus V/I - look for the peak value.
As to how the efficiency varies, probably we shouldn't spell it out, but you might try thinking about how the voltage and current available from the cell vary with intensity.
Possibly it would be accurate enough to say that the current generated into a short-circuit is a constant factor times the input power, i.e. so many Amps per Watt of optical input.
Remember that the available voltage is limited by forward diode conduction - look at the curves JaWiB has provided. How does the optimum load voltage change with intensity?
At quite high intensities, there may be significant complicating factors, such as heating of the cell increasing forward conduction, or voltage drop in internal series resistance.