I am proud and happy to announce a partnership between Physics Forums and Scientific American. Over the past few weeks PF and Sciam have been in discussion on how they can help each other. The conclusion is that PF will enter into the very selective and prominent Scientific American Network. First and foremost it means we have the support of a giant in the industry. Secondly it means we will be participating in their ad model and possible future content sharing etc. Let me explain further by answering some likely questions. Why would you want Scientific Americans support? Scientific American is a leader in the science industry. Not only in magazine, but online and all mediums. It is a known brand in most houses and more importantly in every university. Scientific American can open many doors and connections for future growth. What is this ad model This is very significant. Scientific American (Sciam) has their own ad network which dishes out ad campaigns. Instead of using Google text ads we will be moving to Sciam's graphical ads. However, note, when no Sciam campaigns are running, you may see Google ads. This is in our best interest because Sciam has direct connections with top science and technology companies. Sciam also has high quality standards. We will no longer see crackpot theories advertised. And obviously this has the promise of higher revenue which help keep PF running and growing. Graphical ads scare me, tell me more about them I am confident these ads will be professional, not the silly and annoying banner ads that flash colors and try to trick you. The ads will not contain popups or intrusive flash animations. How many and where will the ads be There will be no increase in ad units. Just replacing 1-1. On the homepage we will actually decrease to 1 unit under the navbar and take out the small ad on the right side bar at the bottom. At the thread level we will have one under the navbar and add one to the first post of every page. The first post will be split in half. The left side with the post content and the right side with the ad. The google links unit under the first post will be eliminated. And as always those with Gold memberships will still see NO ads. What else can you tell me PF will be getting a special partner page off Sciam's homepage highlighting and describing PF to Sciam visitors. We will also be running an RSS feed for Sciam in replacement of the Science Daily feed we are currently running. In exchange for the feed we will be getting a number of free banner ads on Sciam to attract visitors to PF. What is this content sharing about? With the new partnership the future is very bright and it allows PF and Sciam to work together in many projects. One of these possible projects in for Sciam to host/linkto content on PF dynamicly off Sciam's website. There are a few other things in being talked about too and as soon as they have some substance I will let everyone know. I am concerned PF will change or Sciam will take over Quite honestly most will never know much of a difference. I can't speak for the future on how things can change. All I can say is that we want to remain as independent and flexible as we can while still setting up connections with industry leaders. I remain in complete control and value our indepedence greatly. Any changes will be for the better, you can be sure of that. Again, you'll likely see no changes, certainly no functional or overall appearance changes. This Partnership is effective April 1st. And no, this is not an April Fools joke, this is a real deal. If you have any futher questions please feel free to ask.