Greg Bernhardt said:
Yeah, but many times I'll see a stock bounce back. Who can predict a bottom? So it's hard for me to use stops and lock in a loss. Guess I'll have to wait it out and hopefully the stock will creep back up with the new few earnings reports.
Again, I hate to say it, but this is pretty much a textbook example of what not to do... Many people ignore the signs of a retreat, don't use stops, and end up riding a stock down until it's halved in value. Then, as selling pressure mounts and drives the stock to what they feel are shockingly low prices, they finally succumb to panic and sell quite near the bottom, right before it begins moving back up. All of the people who lost money in the dot-com bubble lost money because they made these kinds of decisions.
You should never end up sitting on a non-performing asset. Ever. If you ever find yourself in a situation where you're "waiting out" a downturn, you have already made some serious mistakes. Unfortunately, once those mistakes have been made, you're screwed. There often is no good escape plan once you've lost a significant amount of your capital in one trade, so you should never permit that to happen. "Waiting it out" means you've effectively lost that capital for the duration of the wait, when it could have been making money somewhere else.
Some basic rules:
1) Never permit any single trade from losing 3% of your capital, or perhaps 5% if you are willing to accept greater risk exposure. Set stops when you buy the stock, and if the stop is executed, accept that you made a (small) mistake and move on. Putting in a properly-priced stop order is an instrumental and
necessary component of customizing your risk exposure.
2) Because you generally cannot permit more than 3% capital loss per trade, you almost necessarily need to be in multiple positions at once. (Otherwise your stops will be very tight and you'll probably get stopped out frequently.)
3) Never take only one view of the market. Hedges are a critical part of mitigating risk. The reason mututal funds almost always underperform the market is because they are forced (via regulations and rules) to always take one view of the market.
Again, sorry to hear about your loss, Greg. If your stock rebounds, get out of it and take a break. Don't get back in until you've read more and have a more detailed plan of action.
- Warren