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The criteria for determining the greatest Superbowl commercials can vary, but they typically include factors such as creativity, humor, impact, and overall effectiveness in capturing and holding the audience's attention.
The commercials are typically selected by a panel of experts, including advertising professionals and media critics, who review and analyze the commercials from past Superbowls. They also take into consideration audience feedback and popular opinion.
The "greatest" Superbowl commercials can cover any time period or category, as long as they were aired during the Superbowl. However, some lists may focus on a particular era or theme, such as the most memorable commercials from the 90s or the funniest commercials of all time.
The "greatest" Superbowl commercials are typically selected based on their success in capturing the attention and interest of a large and diverse audience, as the Superbowl has one of the highest viewerships of any televised event. Other top commercial lists may focus on different criteria, such as artistic merit or impact on a particular demographic.
Some recurring trends in the "greatest" Superbowl commercials include the use of humor, celebrity endorsements, and emotional storytelling. Advertisers often try to stand out and make a memorable impact during the Superbowl, leading to these common themes in successful commercials.