Generally speaking, a good way to track entropy is to start with a situation where there is no change of entropy as a point of comparison. The situation where entropy does not change is any reversible change to a system that also has no net heat being exchanged with its environment. So that would be a gradual contraction in force balance with no heat being lost, which is something that basically does not happen (if it is in force balance, why would it contract unless there was heat being lost). So when you do see gravitational contraction, it is either happening out of force balance so is irreversible (and entropy increasing), or if it is in force balance (as with most astronomical objects), there is heat being lost to the environment (often in the form of thermal radiation emission). So when you see an object in force balance losing heat to its environment spontaneously, you pretty much know entropy is increasing there, by asking what it would need to look like for entropy to stay the same.