After some discussion with other moderators, this thread will remain locked, due to concerns about the quality of the source.
Though the news report is about a published paper, the paper contains misleading elements to both the people polled and the general public. Regardless of whether the deception was intentional or incidental, it is real: The PBS report and other news articles about this are littered with the misunderstanding that people chose Sweden's wealth distribution over the US's. For example:
PBS said:
The middle pie represents the wealth distribution of Sweden.
No, it doesn't - it represents Sweden's
income distribution.
They were not presented with Sweden's wealth distribution, but rather Sweden's
income distribution, put up next to the US's wealth distribution and a hypothetical/non-existent one.
In addition, the statement that people's prefer Sweden's whatever is also misleading. The question that was asked is that (paraphrased), if you were randomly dropped into a country, which income distribution would you prefer for that country? Obviously, if there is any income inequality, odds are that you will end up with below-average income. So the equal distribution is really a "correct" answer in terms of math/probability.
The authors also make some unwarranted logical leaps in their conclusions, concluding that because people want a more even distribution, they would also favor implementing policies to make it happen. That isn't necessarily true. The questions are too different.
The original paper can be found here:
http://www.people.hbs.edu/mnorton/norton ariely in press.pdf
I have found several scathing articles echoing my concerns.