These new "LED Trucks" are distracting....

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Discussion Overview

The discussion revolves around the distracting nature of LED Trucks, particularly in the context of driving safety and advertising. Participants express concerns about the impact of these vehicles on attention while driving, comparing them to stationary LED billboards and discussing regulations related to their use.

Discussion Character

  • Debate/contested
  • Conceptual clarification
  • Technical explanation

Main Points Raised

  • Some participants find LED Trucks distracting due to their changing images, which divert attention from the road.
  • There is a concern that LED Trucks may lead to accidents as drivers adjust to their presence.
  • One participant notes that stationary LED billboards are less distracting due to familiarity, while LED Trucks are new and more attention-grabbing.
  • Some argue that the rapid changes in LED advertisements are counterproductive and potentially dangerous.
  • There are references to legal cases that upheld bans against certain types of moving advertisements, suggesting that LED Trucks may violate existing regulations.
  • Participants express a general sentiment that the proliferation of LED technology in vehicles, including headlights, can be disturbing and distracting.
  • One participant speculates about future technology that could target ads based on driver behavior, raising concerns about privacy and distraction.
  • There are mixed feelings about the necessity and safety of LED advertisements on vehicles, with some advocating for stricter regulations.

Areas of Agreement / Disagreement

Participants generally express concern about the distracting nature of LED Trucks, but there is no consensus on whether they should be banned or regulated further. Some participants agree on the potential dangers, while others focus on the implications of advertising technology.

Contextual Notes

Participants mention varying regulations in different regions, particularly in Europe, regarding LED technology in vehicles and advertising. There are also references to legal precedents that may influence the discussion on the legality of LED Trucks.

berkeman
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I saw my first LED Truck while commuting home yesterday, and found it really distracting while I was trying to drive. One reason was because it was new, and having never seen one I wanted to figure out what it was. The other reason was because the images on its sides and back door kept changing, which attracted my eyes away from the road.

Stationary LED billboards are a little distracting, but I guess we are mostly used to them now and they hopefully don't cause much in the way of distracted driving accidents. But I'm thinking that these new LED Trucks will be causing a few accidents before we can get used to them.

https://www.ledtruck.com/

1606849209792.png
 
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Computer science news on Phys.org
Our tech overlords have decreed them, and so they shall be.

The problem with LED billboards is that they change so quickly, and then off to tyhe next one. They can sell me on pizza, but not on Irving's Pizza. Seems counterproductive.
 
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Yeah. Clearly a case of profits over safety.

1606851088610.png
 
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In Europe headlights are LED ones sometimes. Very disturbing. In the USA and England is that way?
Greetings from the Basque Country!
 
LED headlights are becoming more prevalent in the west.
 
Here in Europe are everywhere LED vehicles; LED headlights, I mean.
Greetings!
 
There are distracting possibilities:


Our local traffic act has vague wording about creating distractions.
 
berkeman said:
I saw my first LED Truck while commuting home yesterday, and found it really distracting while I was trying to drive. One reason was because it was new, and having never seen one I wanted to figure out what it was. The other reason was because the images on its sides and back door kept changing, which attracted my eyes away from the road.

Stationary LED billboards are a little distracting, but I guess we are mostly used to them now and they hopefully don't cause much in the way of distracted driving accidents. But I'm thinking that these new LED Trucks will be causing a few accidents before we can get used to them.

https://www.ledtruck.com/

View attachment 273512
Just wait, soon the truck in front of you will read your face (maybe even your lips) and serve you targeted adds.

And you'll probably get angry at your car for selling you out to the gas pump also.

Gas station pumps equipped with proximity sensors that can communicate with a vehicle or smartphone may soon be able to detect habits such as a driver’s purchase history. This even more detailed information could also be used to drive targeted ads. With IoT enabled, each pump topper could display different ads depending on the motorist performing the refueling.

https://usa.pwm.com/blog/2018/thefutureofpumptopadvertising/
 
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Jarvis323 said:
read your face (maybe even your lips) and serve you targeted adds.
Isn't that a (dystopian) sci-fi story?
 
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Keith_McClary said:
Isn't that a (dystopian) sci-fi story?
Yes, and also our new reality. Then probably this,

 
  • #11
I think that they should not be allowed ##-## I think that they violate existing restrictions on externally-visible automotive lighting, anyway, but I also think that they should be more specifically prohibited.

In Lone Star Security v Los Angeles and Sami Ammari v Los Angeles , the US Court of Appeals for the 9th Circuit upheld bans against LED and some other types of advertising signs parked on (including on non-motorized trailers) or moving on City streets.

They're unnecessary, annoying, and dangerous.
 
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  • #12
berkeman said:
I saw my first LED Truck while commuting home yesterday, and found it really distracting while I was trying to drive. One reason was because it was new, and having never seen one I wanted to figure out what it was. The other reason was because the images on its sides and back door kept changing, which attracted my eyes away from the road.

Stationary LED billboards are a little distracting, but I guess we are mostly used to them now and they hopefully don't cause much in the way of distracted driving accidents. But I'm thinking that these new LED Trucks will be causing a few accidents before we can get used to them.
Yet another reason to avoid major metropolitan areas like LA and NY City. I much prefer rural areas, particularly mountains and forests.
 
  • #13
DaveC426913 said:
Exactly, or put another way, just because one can doesn't mean one should.
 
  • #14
mcastillo356 said:
In Europe headlights are LED ones sometimes. Very disturbing. In the USA and England is that way?
Greetings from the Basque Country!
They don't show you ads, they are just constantly illuminating the street.

The EU has regulations about lights on vehicles, quite possible LED ads are banned by them. They laughed when that banned Rolls-Royce's hood ornament, but these rules can be very useful.
 
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  • #15
Bright Blue LEDS on everything are distracting. My magical roll of electrical tape fixes most, for the others, a tiny drill to the head fixes them. New LEDs atop police cruises too distracting. At night the “moth effect” seems to force your attention to them to the point IMO of causing distracted driving accidents.

 
  • #16
Wow, those things are an abomination. The company must have bribed someone in the DOT to get those approved. I've never seen one and this is the first I've heard of them. The seem like good candidates for new paintjobs.
 

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