What helped me was understanding fully basic idea of flip-flop and what S-R ff does, then J-K is just S-R with only difference in 11 input, where S-R goes unstable while J-K toggles (complements current state).
EDIT:
But basically, as was said above: Q' is what you are "concerned" about, i.e. next state. Q' is a ff-particular function that depends on inputs J and K and present state Q. In other words, D and JK ff react (or have Q' function) differently to the same inputs and current state Q.