In my lineair algebra course, it was defined like this (for the real case):
I suppose you know what a billineair map is.
If there is such a billineair map [itex]b:E \times E \to \mathbb{R}[/itex], where E is an n-dimensional Euclidean space, then we can define a map [itex]q:E \to \mathbb{R}[/itex] as [itex]q\left( {\vec x} \right) = b\left( {\vec x,\vec x} \right)[/itex].
We call this q the quadratic form, associated to the billineair map b.
So in general, we have then:
[tex]q\left( {\vec x} \right) = \sum\limits_{i = 1}^n {\sum\limits_{j = 1}^n {a_{ij} x_i x_j } }[/tex]