How does the BB theory allow for the creation of matter.
short answer: by creating a universe for it to 'exist'...!
then it seems to get complicated as evidenced by the above posts...
From post # 12, Marcus
http://arxiv.org/abs/1106.4240
Stimulated creation of quanta during inflation and the observable universe
Ivan Agullo, Leonard Parker
...characteristics of the state of the universe at the onset of inflation are not diluted by the inflationary expansion and can be imprinted in the spectrum of primordial inhomogeneities...
That is a neat way to capture a concern I posted in another related discussion here
https://www.physicsforums.com/showthread.php?p=3836906&posted=1#post3836906
The concern was essentially that if a black hole horizon emits so little radiation as we think, undetectable levels, how could a Hubble spehere, even if a real horizon, with it's vast size emit much of anything? [sincetemperature and horizon area are presumably in an inverse relation ship.] [Chalnoth I think confirms what I have read, but don't understand, that the Hubble sphere is not actually a valid 'horizon'.
regarding the Hubble Sphere as an [accelerating] 'particle creation horizon'...a possible additional example, I believe, to the ones Marcus listed here.
I would note for the discussion here three things:
Not just matter but everything we observe in our universe seems to have been unified at the moment of the big bang and somehow the inflationary beginning converted whatever it was, let's just say energy, into space, time,gravity, strong and weak force,etc,etc and matter...EVERYTHING...even the resulting vacuum of outer space...[so we not only got 'something' we got 'nothing' [vacuum]]
Second, what we think we know, albeit with missing components, is summarized in the Standard Model of particle physics. That doesn't include gravity for instance, nor an ability to predict charge strength, masses of fundamental particles, and so forth from first principles...the big bang is 'smarter' than we so far.
Third, An alternative theory [which does not seem to be that popular in these forums] may provide an alternative beginning scenario: some form of a cyclic universe...an endless cycle of expansion and contraction, Steinhardt and Turok's model is one.