When a cue ball is struck on its side with English, it initially travels straight due to the way the force is applied and the high friction between the cue tip and the ball. Unlike ball-to-ball collisions, where the balls are hard and elastic, the cue-ball interaction allows for a longer contact time, enabling the cue to effectively 'throw' the ball in the direction of the cue. The friction during this contact causes the ball to slide before it begins to roll, which influences its trajectory. The discussion highlights that the cue's softness and the friction coefficient play significant roles in determining the ball's movement. Ultimately, while the cue ball can be influenced to go straight, it cannot be made to turn towards the English during the collision itself.