The analytic continuation of the exponential function which preserves the fundamental property of the exponentials:
[tex]
\exp{(z_{1} + z_{2})} = \exp{(z_{1})} \cdot \exp{(z_{2})}[/tex]
and is equal to the natural exponential function on the real line, i.e.:
[tex]
\exp{(x)} \equiv e^{x}, x \in \mathbb{R}[/tex]
is given by:
[tex]
\exp{(z)} \equiv \exp{(x + i y)} = e^{x} \, \left(\cos{(y)} + i \, \sin{(y)}\right)[/tex]
You can show explicitly that this function:
1. It satisfies the above functional equation;
2. It is analytic everywhere on the (finite) complex plane by seeing if the Cauchy Riemann conditions are satisfied and that the partial derivatives are continuous;
3. It reduces to [itex]e^{x}[/itex] when [itex]y = 0[/itex] which is trivial.
Then, you simply use the definition of absolute value to show that:
[tex]
|\exp{(z)}| = \sqrt{u^{2}(x, y) + v^{2}(x, y)} = \sqrt{e^{2 x} \, \cos^{2}{(y)} + e^{2 x} \, \sin^{2}{(y)}} = e^{x} = e^{\Re{z}}[/tex]