American literary theorist
Kenneth Burke writes that the “comic frame” in rhetoric is “neither wholly euphemistic, nor wholly debunking—hence it provides the charitable attitude towards people that is required for purposes of persuasion and co-operation, but at the same time maintains our shrewdness concerning the simplicities of ‘cashing in.’”
[24] The purpose of the comic frame is to satirize a given circumstance and promote change by doing so. The comic frame makes fun of situations and people, while simultaneously provoking thought.
[25] The comic frame does not aim to vilify in its analysis, but rather, rebuke the stupidity and foolery of those involved in the circumstances.
[26] For example, on
The Daily Show,
Jon Stewart uses the “comic frame” to intervene in political arguments, one such way is his sudden contrast of serious news with crude humor. In a segment on President Obama’s trip to China Stewart remarks on America’s debt to the Chinese government while also having a weak relationship with the country. After depicting this dismal situation, Stewart shifts to speak directly to President Obama, calling upon him to “shine that turd up.”
[27]For Stewart and his audience, introducing coarse language into what is otherwise a serious commentary on the state of foreign relations serves to frame the segment comically, creating a serious tone underlying the comedic agenda presented by Stewart.
