To get a company logo embroidered on hats, a .dst file is required, which typically involves digitizing the logo at a cost of around $80. While there are no completely free solutions for creating .dst files, several software options exist that can assist in the process. Programs like Embroidermodder can read and work with .dst files, and there are various other free tools available online. Additionally, vectorizing a scanned version of the logo may be necessary, with Vector Magic being a recommended free online tool for this purpose. The discussion highlights the challenges of digitizing logos for embroidery and the potential for using free software alternatives, although professional services may still be needed for optimal results.