While I agree that transformation properties of tensors are important, I think the unit matrix is not a very illuminating (and somewhat misleading) example. In particular, consider the (1,1)-tensor ##\delta^\alpha_\beta## such that ##\delta^\alpha_\beta V^\beta = V^\alpha##, where ##V## is a vector. This tensor will be represented by the unit matrix in all frames (the unit matrix is a transformation from the vector space of column matrices to itself and therefore naturally represents a (1,1)-tensor, you can fiddle around to make a square matrix represent an arbitrary rank-2 tensor, but I would say it is slightly less natural). The tensor transformation properties follow trivially from the chain rule.