It might help to construct a 3D model. Draw a circle on a piece of paper. Let the paper rest on a horizontal surface. Hold a pencil vertically with one end at the center of the circle. The pencil represents the axis of the circle. Choose an arbitrary point C on the circle and hold another pencil such that one end is at C and the other end touches the axis of the circle. This pencil represents r. Imagine a little element dl of the circle at point C. Can you see that r is perpendicular to dl?