If you think about Newton's law of cooling, then the heater temperature must always be higher than the exit air temperature, otherwise there will be no heat transfer! In a system like this with a fairly short heating time, a temperature difference of the order of 100C doesn't seem unreasonable.
From the mass flow rate of the air and the required temperature rise, you know the power that the heater needs to supply (Power = Cp x delta T x mass / second).
If you ignore heat loss through the casing etc, then if you apply that much electrical power to the heating cable, the cable will heat up to whatever temperature it needs to be at, to reach to the steady state condition where all the heat transfers into the air.
So long as you don't exceed its max temperature rating, the cable temperature can look after itself (and IIRC these type of heater cables can be rated up to 1000C or more).
So, if you want a feedback loop to control the system, it would be better to use the exit air temperature to control the electrical power supplied, and just monitor the cable temperature for safety.
If you change the air mass flow, you wll need to change the heater power in the same proportion, but (perhaps non-intuitively) the heater cable temperature will not change by much.