How does an idea or invention end up on the news?

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Discussion Overview

The discussion revolves around the process of getting an invention or idea, specifically a robot, featured in news outlets. Participants explore various strategies for publicizing innovations, including the importance of novelty and the potential for viral marketing.

Discussion Character

  • Exploratory, Technical explanation, Conceptual clarification, Debate/contested

Main Points Raised

  • One participant inquires about the best contacts for publicizing an invention, expressing interest in news coverage.
  • Another participant suggests that the novelty of the invention is crucial, mentioning that viral marketing through social media could attract news organizations.
  • It is proposed that contacting local news may be effective, but the invention must have a compelling story or significant impact to stand out.
  • A suggestion is made to prepare a press release, emphasizing the need for a clear and engaging description of the invention and its importance.
  • Participants note that mainstream media tends to favor larger stories or those from established names in the field, which may overshadow smaller innovations.
  • Areas of Agreement / Disagreement

    Participants generally agree on the importance of novelty and storytelling in getting media attention, but there is no consensus on the best approach or the effectiveness of different strategies.

    Contextual Notes

    Limitations include the subjective nature of what constitutes a "novel" or "revolutionary" idea, as well as the dependence on media preferences and the visibility of the inventor.

    Who May Find This Useful

    Inventors, entrepreneurs, and individuals interested in media relations or publicizing new technologies may find this discussion relevant.

kolleamm
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Let's say you invented something, who would you contact to make it public? Such as appear on yahoo news, or in science news articles?

I've been working on a pretty cool robot for several years now and was just thinking that it would be pretty cool if it was shared on news websites.

Is it even worth sharing your ideas to news sites?

Thanks in advance
 
Computer science news on Phys.org
It really depends on the novelty of your creation. Some folks make youtube videos, post links to it on facebook and tell their friends to share with their friends... If it gets enough hits or goes viral then some news organization might profile it.

Alternatively you could contact your local news but there has to be a story in it something beyond just a cool robot project. There are so many and yours would need to be beyond novel. It would need to be revolutionary.

One example, would be for you to make a business out of it, get some serious kickstarter funding with the potential of bringing jobs to your community and placing your town on the map as a robotics capital.
 
You might want to prepare a press release.

In the corporate world this is done all the time - usually to promote the launch of a new project. You prepare a layperson description that explains what you've done and why it's important. You contact the reporters. Ultimately each newsgroup will decide whether the story is important or interesting enough to follow.

The news stories that make it into mainstream media are usually the bigger ones that emerge on the science news websites, or ones that are in some way controversial or have something that makes them interesting. The stories on the news sites are often the result of a publication in one of the big journals like Nature.

Often not too many people pay attention to smaller groups that no one has heard of, regardless of how big the idea /results may be. Instead, media tends to follow established names - whether they have something important to say or not.
 
Thank you very much guys for the advice. I'm going to really have to do some thinking on this one about where to go next but overall a business idea in the long run would be a amazing.
 
kolleamm said:
Thank you very much guys for the advice. I'm going to really have to do some thinking on this one about where to go next but overall a business idea in the long run would be a amazing.

Please show us when you announce it! :)
 

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