A more radical point of view is that in natural units, c=1, period. Not one light years per year, not one light second per second, just a unitless one. Per this point of view, insisting on seeing c as having dimensions of length/time is "unnatural".
In special relativity, time and distance are different aspects of the same thing. For example, one way to look at the Lorentz transformation is that it is a hyperbolic rotation in space-time. This is perhaps a trick that happens to work if one views time and distance as having different units. It is anything but a trick if views time and distance as being different aspects of the same thing.
By way of analogy, look at how Americans customarily measure mass and force. US customary units have the pound mass as the unit of mass and the pound force as the unit of force. This means one has to resort to F=kma to represent Newton's second law. That k is the constant of proportionality that relates the fundamentally different quantities of force, mass, and acceleration. The metric system uses F=ma. The constant of proportionality has vanished. It's still there, hiding, but it's numeric value is one. The key question is whether that constant of proportionality is a unitless one or is the dimensioned quantity one Newton / (one kilogram * one meter/second2). The modern view is that it's a unitless one. Per this modern point of view, force and mass times acceleration are different aspects of the same thing. A system of units that views force as something distinct from the product of mass and acceleration is archaic and inconsistent.
Those customary units of the pound mass and the pound force are an archaic set of units that are fundamentally inconsistent with respect to Newtonian mechanics. The metric system is a consistent set of units, but only with respect to Newtonian mechanics. With respect to modern physics, it too is an archaic and inconsistent set of units. From the perspective of special relativity, time and distance are different aspects of the same thing. Energy, mass, and momentum are also different aspects of the same thing. The speed of light must necessarily be a unitless one to express these relationships in their proper form.