There is no intuitive heuristic picture except the mathematics of electrodynamics as a gauge theory and using the minimal-coupling principle.
First you need the idea of spin-1/2 particles. For spin we don't have an intuition either. You can derive it from the Lie algebra of the rotation group and the fact that in quantum theory we deal with unitary ray representations rather with unitary representations. The ray representations can be lifted to unitary representations of the covering group of SO(3), which is SU(2), and the fundamental representation of SU(2) realizes spin 1/2.
If you stick to non-relativistic quantum mechanics, the right heuristics is to write the free-particle Hamiltonian in the form
$$\hat{H}=\frac{1}{2m} (\vec{\sigma} \cdot \hat{\vec{p}})^2,$$
where ##\vec{\sigma}## are the three Pauli matrices and ##\hat{\vec{p}}=-\mathrm{i} \hbar \vec{\nabla}##.
Now you do minimal substitution by gauging the symmetry of the wave function under multiplication with phase factors, i.e., you make this symmetry local, which forces you to introduce the gauge potentials ##\phi## and ##\vec{A}## and define covariant derivatives,
$$\mathrm{D}_t=\partial_t + \mathrm{i} q \phi/\hbar, \quad \mathrm{D}_j=\partial_j-\mathrm{i} q A_i/\hbar.$$
Then you get a covariant "Schrödinger equation",
$$\mathrm{i} \hbar \mathrm{D}_t \psi(t,\vec{x})=-\frac{\hbar^2}{2m} (\vec{\sigma} \cdot \vec{\mathrm{D}})^2.$$
If you work that out you get the Pauli equation including the correct gyrofactor of 2.
The analogous heuristic "derivation" works famously for the relativistic case too, where you just gauge the phase invariance of the free-particle Dirac equation finding again the correct gyrofactor of 2.
In the relativistic case, of course, you have to use quantum field theory for a consistent picture (or reinterpret the classical Dirac equation via Dirac's hole theory to a many-body theory, but that's very inconvenient compared to use modern QFT methods right away), from which you get corrections to the gyrofactor of 2, the famous "anomalous magnetic moment" of the electron (or the muon).