russ_watters
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It's not a lie. A payback calculation looks like this:Proton Soup said:i guess the question if whether he's talking about a time value of money calculation, or simply making an outright lie.
capital cost/savings [rate] = payback
He gave the savings.
Like any marketing-speak, you just need to make sure you don't read past what is being said.
Well that part was also misleading. That's $3k per kW and that's nowhere near enough to power a home (I live in a townhouse and my air conditioner alone is 4 kw) unless you have it running 24/7, with a large battery bank to store the excess at night (like with a solar plant). I don't think that's the preferred setup.and they're certainly trying to get investors excited. one in every home, times about 128 million homes at $3k a pop is $384 billion just for the residential market.
[snip]what i see is a lot of hype. and hype will feather his nest just fine.
Anyway, that was just a throwaway comment he made. They aren't developing such a product, so it really didn't have a point except to add to the marketing hype for the purpose of keeping/generating investors. The 60 Minutes piece wasn't for news, it was a sales pitch to investors.
The commercial market for energy is a little smaller than the residential. The industrial market is twice that size: http://www.eia.doe.gov/emeu/aer/pdf/pages/sec2_4.pdfi guess commercial would push it well over a trillion.
In the northeast, there is a legitimate market for large commercial/industrial cogen, but right now they mostly use regular diesel generators or gas turbines. That's the market this product has to compete in.