The shotgun approach to the job search: applying to hundreds of positions with minimal investment into researching and preparing for each position. It's one end of a spectrum where people just put their name in, submit a generic resume to a position they may or may not be qualified for with minimal to no follow up. The probability of landing any given job using this approach is low, but in theory if it's not zero, you just keep increasing your number of applications until you're successful.
To be clear, I'm not saying that you're necessarily doing this. But whenever I read about people submitting hundreds of applications and complaining about minimal feedback, I do start to wonder how much preparation is being put into each application.
At the other end of the spectrum is what I think of as the "sniper approach." Some characteristics of the sniper approach...
- You do detailed research into the specific industry. You learn the trends, which companies are doing well, which are barely managing to stay afloat. You understand how the companies make money. You learn what the likely changes are coming down the pipe so that you can make as good a prediction as anyone what the next 5 to 10 years are likely to hold in store for the industry.
- You know what an entry-level position in that industry looks like, what the mandatory qualifications are and what the desirable qualifications are. You're not afraid of a salary negotiation because you know what the salary distribution looks like.
- You specifically prepare yourself for a position in this industry. You take relevant courses and earn any necessary qualifications that are going to get your resume onto any short-lists. This can require a substantial investment of time and can be particularly tough for someone who has already invested years in an advanced education.
- You build up a network specific to that industry. You do this through internships, volunteer work, job shadowing, attending conferences, interviewing people who work in the industry, taking on relevant projects, making friends with other people trying to break into the industry, etc. I understand that a lot of this kind of thing is more challenging now with social distancing restrictions in place, but it's not impossible. I know someone in my field who every once in a while hosts an online "social hour" open to anyone in the field, for example.
- When a position opens up that you're interested in, because of all the preparation work you've done above, you know about it before it's advertised to the general public. You identify the key individuals responsible for the hiring decision. When you apply, you apply both officially through human resources and by submitting your cover letter directly to the manager responsible for the hiring.
- You know what your competition looks like and you can readily identify any traits you have that make you stand out as an ideal candidate.
- You follow up. If you're not successful for the position, you solicit critical, constructive criticism. At minimum, you use that contact as another node in your industry network. You build bridges.