Maximizing Production and Consumption To study a domain of knowledge one can take several ‘points of view’. One can concentrate on the narrow perspectives or one can take on the ‘standpoint of the whole’. Every citizen of every society has a point of view about almost everything. Opinions are quickly stated on most anything that is within the domain of discussion of a society at a specific time. Society is less a collection of individuals and more a system of points of view. A society is a matrix of positions. To be a member of society is to be part of a pre-structured social space. An individual has multiple roles; within each role is an established point of view. On occasion this is a considered point of view; more often than not it is an unconscious legacy of past experience. Each of us harbors a hierarchy of views and I think that in every society there is a dominant position or point of view or ideology. The American dominant ideology is structured about the dominant value system, which is to maximize production and consumption. The dominant ideology, like all ideologies or points of view, is narrow and dominated by the self interest of the commanding group who establish the view and maintain its superior position within the society. Being a partial point of view the dominant ideology is biased, distorted and unaware of its own assumptions. The partial point of view often claims universality and absolute validity. In some cases the claims are based on ignorance and in many cases it is based on self-interest. Who controls the dominant ideology in your nation? I am convinced that in the USA the corporate and institutional management control the dominant ideology.