It's a load of hogwash. You are right in that aspect for sure. There is only 1, count it, 1 benefit to Nitrogen: The diffusion rate of nitrogen through the rubber is slower than with compressed air. That is the only thing I will grant.
There are, however, a lot of things also claimed that simply are not true or misleading:
- Better gas mileage. Not true if you keep your tires inflated properly. The slower diffusion means you may not have to fill your tires quite as frequently to keep them at the proper pressure. Nitrogen, however, is not the direct link to better gas mileage. Keeping your tires properly inflated is.
- Longer lasting tires. See the argument about keeping your tires properly inflated.
- Longer lasting tires due to oxidation. It is true that the rubber in the tires will not oxidize in a pure nitrogen environment. The problem arises in that even if you do fill up with nitrogen, the majority of the surface area of the tire is exposed to atmosphere.
- Use it because NASA/Military use it. This one cracks me up because there is a down to Earth reason why. When you are servicing an aircraft, one of the things you usually have to do is to make sure that hydraulic system accumulators have the proper pre-charge. That pre-charge is high pressure nitrogen. Now, you also have to make sure your tires are filled properly. Do you think it makes sense to lug around another bottle of high pressure air or simply use the nitrogen, which makes up 78% of air anyways. It's a convenience factor. Combine that also with the fact that nitrogen has an extremely low dew point from a controlled source, so you don't have to worry about water freezing at altitude. Not exactly a worry for your car tires.
This whole thing is a marketing gimmick. Around these parts, they say you can "nitronize" your tires. It's a marketing ploy that has everything packaged in techie wrappings to make it look better.