Bancroft and McIntyre are two of Canada's most experienced surface scientists, but nevertheless the reference you give is highly misleading in places, and I think they would cringe to read it.
Page 28 starts off by saying that the chemical shift is "usually thought of as an initial state effect (i.e. relaxation processes are similar magnitude in all cases)". Nothing could be further from the truth. The energetics of photoemission depend equally on the initial and final (core-ionized) states, and the observed chemical shift is the sum of energy changes in both states. This principle is absolutely fundamental in XPS, and has been firmly established since 1980 or so. Nevertheless, much of the published literature fails to understand or acknowledge it.
The same page states that spin-orbit splitting is "largely an initial state effect". In fact, it is purely a final state effect (i.e. the energy difference between two final state spin orientations).
With respect to the (meaningless) statement about the "electrostatic shielding of the nuclear charge" - your instinct is basically correct. This can be demonstrated very easily and elegantly for metals using the so-called (Z+1) approximation. In this model, binding energy shifts can be calculated to a precision of about 0.1 eV by replacing the final state with a Z+1 atom (this mimics the effect of the core hole on the valence electrons). The point to note is that the model only calculates contributions to the chemical shift that arise from changes in the valence electron states. Its success shows that these are the dominant contribution.
In summary, core-level shifts in XPS must be rationalised in terms of total energy changes between the initial and final states.
Refs. for further reading.
B. Johansson. N. Martensson: Phys. Rev. B 21 (1980) 4427.
D. Tomanek, Surf. Sci. 126 (1983) 112.