The first derivative of the function is
-\phi(x)(x-k)+(1-\Phi(x))
the first term is always negative, the second always positive, so to prove quasi-concavity is would be sufficient to show that the first term increases in magnitude and the second decreases as x goes up (this would actually prove concavity). The latter is of course true as the cdf is always an increasing function, but the former is not. So this way leads nowhere.
Writing the first derivative in detail I get
-\frac{1}{\sqrt{2\pi}\sigma}e^{-\frac{(x-\mu)}{2\sigma^{2}}}(x-k)+\frac{1}{2}-\frac{1}{\sqrt{\pi}}\int^{\frac{x}{\sqrt{2}}}_{0}e^{-t^{2}}dt
and I am stuck here, I don't know how to attack this beast. Going to second derivative is not going to help since the function is not concave, of this I am sure. I should prove that, as x increases, the first derivative as a "turning point" so that it is positive before that point and once it becomes negative it never gets positive again. I have litterally no idea how to prove this. One way would be to take x_{1}<x_{2}, impose that the first derivative calculated at x_{1} is negative, that the first derivative calculated at x_{2} is positive, and then show that this is not possible by contradiction. But again, once I write down these conditions I don't know how to proceed. I can't take the difference of the equations and show that it is monotone, for example, since what matters is not monotonicity of the first derivative - again, I am not trying to prove concavity.
An equivalent problem to solve is to show that once
\frac{1}{\sqrt{2\pi}\sigma}e^{-\frac{(x-\mu)}{2\sigma^{2}}}(x-k)+\frac{1}{\sqrt{\pi}}\int^{\frac{x}{\sqrt{2}}}_{0}e^{-t^{2}}dt
goes above 1/2 it stays there. Easy, right? :)
Any help, even on how quasi-concavity is typically proven, would be very much appreciated. Thank you in advance