This was my proposed PhD topic :)
The short answer is this: nobody knows for sure, but there are lots of ideas.
When I was looking into it, it was linked to the overlap between outer d and s shells... this means it is easier for Pt to take an electron from another atom's valence shell, but, once taken, hard for it to hang on to it. Look at the radial wavefunctions for the outer shells ... stability of Pt- ion etc.
I was looking at Pt with H2 specifically, in connection with PEMs.
In petrochemical industry, the mechanism is that Pt steals the double-bond electrons, them being exposed more. Stuff like that.
This is also an area where there is a lot of pseudoscience so switch skeptical reading skills to critical.