Here is another way to think about it. ln(1) + ln(1) + ln(1) + ... is certainly 0, nothing could be simpler. This is of course due to the fact that when we raise a real number to the 0-th power, we get 1.
But ln(1/2) + ln(2/3) + ln(3/4) + ... + ln(99/100) is just a bunch of exponents, each term being the exponent you need to raise e to get 1/2, 2/3, etc. These terms are small, but they are not zero. If we add these exponents, and remember that the property ln(a) + ln(b) = ln(ab) for real a,b > 0 simply tells us that when we multiply two exponents with the same base, we add their exponents, then the number that you need to raise e to get (1/2)(2/3)(3/4)*...*(99/100) = 1/100 is in fact smaller than any of the original numbers. This number that we need to raise e to is in fact the 99th partial sum.