Pelt said:
A cursory search of Google Scholar for cognitive research supporting this idea is particularly frustrating. Do you have some sort of support for this hypothesis or is it your own personal belief?
I believe your idea boils down to to undermining some alleged atmosphere of hate, fear and by shaping people's perceptions of the terrorist threat downward. Setting aside the very tenuous basis for that strategy, how did you work out that changing the label to "war on cowardice" would in anyway impact public opinion?
Hi Pelt 0,
A power word is a word that illicits a powerful emotional response from the browser. It is a word so irresistible that it makes a user far more likely to first notice and then click on the Google pay-per-click ad.
from: How Emotional Words Play a Dead-Serious Role in Google Ads & Blog Post Titles
http://blog.mindvalleylabs.com/google-adwords-secret-power-words-boost-ctr-by-114/61/What works in advertising works in media hype.
Here's a PDF file of the book...
The Power of Words: Unveiling the Speaker and Writer's Hidden Craft By David S. Kaufer
http://books.google.com/books?id=FWDfqJRcKb8C&pg=PA83&lpg=PA83&dq=power+of+word+emotional+response&source=web&ots=eAXrLLNDhc&sig=gI3uCsWagmHo_mMCBl72KlFv-S8 Interesting methods and invention here measuring responses to emotion-inducing stimuli (this study has a practical application in advertising and is as equally useful in government/media campaigns). A lot of info there.
"Method and apparatus for analyzing neurological response to emotion-inducing stimuli"
http://www.patentstorm.us/patents/6292688-description.html
Some people on Wicipedia with an opinion
"Use of the word terrorism (policy development) archive"
http://en.wikipedia.org/wiki/Wikipedia:Use_of_the_word_terrorism_(policy_development)_archive
This article is related.Here's one...
"Media Effects: Advances in Theory and Research By Jennings Bryant, Dolf Zillmann"
Fright Reactions To Mass Media
This research has a multitude of authors.http://books.google.com/books?hl=en&lr=&id=Lv4z9QeIRFAC&oi=fnd&pg=PA287&dq=%22CANTOR%22+%22Fright+Reactions+to+Mass+Media%22+&ots=K1Y2f54oc3&sig=WKlDrx3bo-F93lgkyzNhrvN8a4M#PPA263,M1