jack action
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https://www.imdb.com/title/tt0076507/trivia/?ref_=tt_trv_trv said:Because of the phenomenal success of the book on which this film [The Other Side of Midnight (1977)] was based, 20th Century Fox was sure the film was going to be a huge hit at the box office. At the same time there were such low expectations surrounding Star Wars (1977) that many theaters refused to book it. 20th Century Fox came up with the idea of a package deal, telling theater chains that if they wanted this movie they had to book "Star Wars" first (that practice was actually illegal, and the studio had to pay a $25,000 fine for it). This movie went on to become a box-office dud while "Star Wars" went on to become one of the most successful films of all time.