I think I understand:
We know that the coulomb integral describes the repulsive force electrons exert on one another because they are electrically charged particles with the same charge. We also know that electrons spin, and that they will in fact have opposite spins due to the Pauli exclusion principle. We also know that a spinning electric charge generates a magnetic field.
(see
http://hyperphysics.phy-astr.gsu.edu/hbase/spin.html)
If the electrons are spinning opposite to one another, their magnetic fields will be upside down with respect to each other, allowing a magnetic attraction in spite of the electric repulsion.
If two electrons occupy the same orbital, their spins will be opposite and they will be attracted to each others magnetic fields. One will 'follow' the other due to this attraction causing them to run the same direction around the nucleus as predicted by Hund's second rule.
Without this attractive force, electrons would only repel each other, so any time two 'met' in an orbital they would move off in opposite directions only to meet again on the other side of the nucleus. Due to this attractive force both electrons run the same direction (with opposite spin) which maximizes the total angular momentum, which--as defined by Hund's second law--corresponds to minimum energy.
(see
http://hyperphysics.phy-astr.gsu.edu/hbase/atomic/hund.html and wikipedia Hund's rule)
if you are taking a pchem2 exam at fsu tomorrow, i will see you there