You can work out the definition by carefully using the definition of the interior product ##\iota##. For a p-form ##\alpha## and q-form ##\beta##, the interior product distributes over the wedge product just like the exterior derivative:
$$\iota_X (\alpha \wedge \beta) = (\iota_X \alpha) \wedge \beta + (-1)^p \, \alpha \wedge (\iota_X \beta).$$
Therefore, for 1-forms ##\alpha, \beta, \gamma## and vector fields ##X, Y, Z##, we have
$$(\alpha \wedge \beta \wedge \gamma)(X,Y,Z) = \iota_Z (\iota_Y (\iota_X (\alpha \wedge \beta \wedge \gamma))),$$
which can then be expanded into
$$\begin{align*}(\alpha \wedge \beta \wedge \gamma)(X,Y,Z) &= \alpha(X) \beta(Y) \gamma(Z) + \alpha(Y) \beta(Z) \gamma(X) + \alpha(Z) \beta(X) \gamma(Y) \\ &\qquad - \alpha(X) \beta(Z) \gamma(Y) - \alpha(Y) \beta(X) \gamma(Z) - \alpha(Z) \beta(Y) \gamma(X).\end{align*}$$
Then you can see that you can write
$$\begin{align*}\alpha \wedge \beta \wedge \gamma &= \alpha \otimes \beta \otimes \gamma + \beta \otimes \gamma \otimes \alpha + \gamma \otimes \alpha \otimes \beta \\ & \qquad - \alpha \otimes \gamma \otimes \beta - \beta \otimes \alpha \otimes \gamma - \gamma \otimes \beta \otimes \alpha. \end{align*}$$
In general, the wedge product of 1-forms is the sum of tensor products of those 1-forms in every permutation, weighted by the sign of the permutation. I would say it is the "anti-symmetrized" tensor product, but authors have various conventions as to whether the antisymmetrized product should be weighted by ##1/n!##.