The multiplication, in and of itself, is not meaningful. But the quantity which is composed of the product is usually something that is conserved or easily measured.
Consider kinetic energy: ##{1\over2}mv^2##. It is not the fact that you take half of the product of mass and the square of the velocity that is important. It is the fact that, when work is done on a free particle, it is this quantity that changes.
Mass times velocity may be (Newtonian) momentum, but it was not the idea of the product that came first, it was the fact that, if you have a collision between two objects (without friction), it is this quantity that is conserved. It just so happens to be the afore-mentioned product.
ZM