The early victims of a slowdown, especially when there has been inflation in fuel and other energy costs are almost always the auto and airline industries. Virtually every carrier has already cut its flights by 10% or more and laid-off thousands of people. Detroit has been going through a systematic downsizing for more than two years, cutting tens of thousands of positions. Daimler laid off more people this week and a GM (GM) merger with Chrysler could cost more jobs.
The unemployment rate was 6.1% in September. In the deep recession of 1973/1974, the unemployment rate reached almost 9%. There are currently about 148 million people in the US civilian workforce. If unemployment rises to nearly 10%, another six million or more people would be out of work.
There are already signs that industries well beyond autos and airlines have begun to take out jobs. Pepsi (PEP), which is supposed to be in the "recession proof" consumer goods sector, reported weak earnings and said it would cut 3,300. SAP (SAP), the No. 2 enterprise software company in the world, said it would miss numbers and cut staff. Global conglomerate Philips is lowering its headcount after its medical systems business hit a bad patch. Supermarket chain Supervalu (SVU) cuts its estimates again. It did not mention pushing out employees, but as a $40 billion business, it will not be able to keep all of its people as earnings fall. Even white shoe law firms are letting people go. Clifford Chance just fired a number of lawyers in its M&A operations.
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The layoffs are still coming at parts of Lehman, Washington Mutual, Wachovia (WM), and Merrill Lynch (MER). The head of Citigroup has pledged to cut operating costs. Citi could easily cut another 20,000 jobs. The Wachovia and Merrill deals merging them into larger partners could cause closer to 30,000 lay-offs
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Supermarkets and Fast Food - Food retail, both at the supermarket and restaurant level, is extremely vulnerable to cuts. Food prices are up. Add that to tight credit and concerns about employment and people will cut back on eating out and buying anything more than the essentials for eating at home. Aside from Supervalu, which has already said it is struggling, Kroger (KR) and Safeway (SWY) could be affected as well. These three largest chains have more than 750,000 workers. If same store sales drop sharply and a large number of outlets are closed watch for as many as 50,000 people being out of work.This does not take into account the scores of smaller chains and tens of thousands of individual food retailers around the country.
Serious unemployment always affects the ability of people to spend money on eating out. Starbucks (SBUX) has already let more than 10,000 people go.
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Internet - Google, Yahoo!, Ebay (EBAY), and Amazon (AMZN) employ 75,000 people among them. Rumors are that Yahoo! could take out 20% of its people, about 3,000 jobs. Ebay just let go 1,000 workers, 10% of its staff.
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Software - The other part of the tech business which has had very few job cuts over the last half decade is software. Microsoft (MSFT), Oracle (ORCL), SAP, and IBM (IBM) have done consistently well.
In the closely related hardware business, HP (HPQ) just fired almost 25,000 workers. This is a disease which will spread.
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Oil - Oil prices have fallen from just over $147/bbl to about $70/bbl, which cuts into profits of the oil development companies. The number of energy workers could contract just as fast as it expanded. In an industry with several million workers even a 5% cut across the sector would be especially painful. Among them, the ten largest oil and oil-related companies could let 100,000 people go.
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Media - Another stable industry over the last several years has been big media companies. Advertising revenue has been good. Now, it is not just bad, it is getting very bad, very fast. Both CBS (CBS) and Viacom (VIA) warned about earnings last week. These stocks and peers like Disney (DIS) and News Corp (NWS) are off to multi-year lows. . . . Papers are already chopping staff levels by 15% to 20%. If the recession spreads broadly across the sector it is not hard to image 100,000 or 200,000 people being out of work by the end of 2009.
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