mgb_phys
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US (and UK when they mattered) industry have a much more short-term view. When the dollar was strong and SE asia crashed a few years ago they went on a buying spree, so Ford owned Volvo, Land Rover, Jaguar, Mazda. GM owned part of Subaru and others.
But this seems to have been purely a stock investment - there is no engineering cross over.
Volkswagon bought Skoda ( a joke eastern european company ) and Seat ( a bargain basement Spanish maker ) and combined the engineering. So you can buy pretty much the same car as a super expensive Audi, moderately expensive VW, affordable Skoda or super cheap Seat. Instead GM have a dozen brands which all compete with each other.
When Ford do the same they simply stick a Jaguar badge on an underperforming sedan and ruin the image of the entire brand, The British Rover did worse by putting the MG sports car badge on a terrible 20year sub-compact design and tried to compete with the Golf GTI.
But this seems to have been purely a stock investment - there is no engineering cross over.
Volkswagon bought Skoda ( a joke eastern european company ) and Seat ( a bargain basement Spanish maker ) and combined the engineering. So you can buy pretty much the same car as a super expensive Audi, moderately expensive VW, affordable Skoda or super cheap Seat. Instead GM have a dozen brands which all compete with each other.
When Ford do the same they simply stick a Jaguar badge on an underperforming sedan and ruin the image of the entire brand, The British Rover did worse by putting the MG sports car badge on a terrible 20year sub-compact design and tried to compete with the Golf GTI.
