bhobba
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Mondayman said:I don't see the business itself improving a whole lot.
Nor do I - that's why it was targeted for short selling. But there were enough people on forums such as Reddit that actually like going to the store. So they bought shares hoping to keep its stock price from falling too much and it going out of business. That sent the share price up - basic economics - demand goes up - so does price. Now to sell short what you do is borrow shares from somewhere like an institutional investor, sell it, and later buy it back at a cheaper price thus making a profit. But let's say you just decided to get into the short selling action on this stock. You would see the price rise making a loss so you buy it back. This in turn creates more demand, and combined with the Reddit guys also buying it, up goes the price even more. Then for some other short sellers they are making a loss so they have to buy. It creates a positive feedback loop if you understand a bit of engineering. Positive feedback loops can quickly cause large changes. Soon the share price has risen considerably leading to large losses from those that short sold the shares. It would have been even worse for those that when the price rose they did not sell straight away hoping it was just a temporary blip - its fundamentals were not sound would be their thinking. Or maybe it just happened so fast they could not get out quick enough. For those it could mean the loss of a fortune. And of course the Reddit guys that originally bought them would have seen large gains. Normally institutional investors like Hedge funds 'give the finger' to the ordinary investor. This was a case of the ordinary investor 'giving the finger' to financial institutions. And they did not like it one bit. Some of the comments I heard on the news were laughable. But really it's a case of you live by the sword, you die by the sword. Funny thing is once this settles down the stock price will start to fall because of less demand - and then it will be a good short selling opportunity. But do not get too greedy - or the same could happen to you.
Thanks
Bill