Decay is very often measured in terms of the exponential law. The decay of the Volts on a Capacitor after time t, discharging through a Resistor is usually described in terms of e. so
Vt = V0 e(t/RC)
RC is the 'time constant, or the time for the value to reach 1/e of a start value. The exponential notation is used because it is 'convenient' and it is easy to see a waveform decay against a graticule on an oscilloscope screen. Using e for such things makes the Maths very convenient because the differential of ex is still ex.
Room acoustics uses 'Reverberation Time', which is the time taken for a loud sound to decay by 60dB. Also very convenient to measure, in a practical situation. (Sound level meter and stop watch)
Likewise, it is very convenient to measure Half life of clicks from a Geiger-Muller tube, directly, with a stop watch and a counter.