- #1
BenVitale
- 72
- 1
I have always seen the benefits of brainstorming, such as the quantity of ideas that could be generated - the effects of brainstorming has on a group involved, such as, boosting morale, increase of work enjoyment and participation, which leads to better team work.
When people, groups are looking for a fresh perspective, they turn to brainstorming exercices to get those juices flowing.
The following article showed me that brainstorming has a downside : http://www.sindhtoday.net/news/2/122288.htm
The tricky part is to become aware of this "fixation phenomenon" and to make others aware of that.
What strategies to adopt?
Sorry, I haven't given much thought about it... One of my "virtual" friend on Twitter posted a link to this article few minutes ago.
When people, groups are looking for a fresh perspective, they turn to brainstorming exercices to get those juices flowing.
The following article showed me that brainstorming has a downside : http://www.sindhtoday.net/news/2/122288.htm
http://texasaggienews.tamu.edu/2010/03/30/brainstorming-and-creativity-do-not-go-hand-in-hand/ show that group brainstorming exercises can lead to fixation on only one idea or possibility, blocking out other ideas and possibilities, and leading eventually to a conformity of ideas.
... written creativity drills may be more effective
... members of the group need to be aware of this fixation phenomenon, and take steps to
prevent conformity.
The tricky part is to become aware of this "fixation phenomenon" and to make others aware of that.
What strategies to adopt?
Sorry, I haven't given much thought about it... One of my "virtual" friend on Twitter posted a link to this article few minutes ago.
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